Geneva has established itself as a key global shipping and trading hub. As well as being home to international organisations such as the World Trade Organization (WTO) and the European Free Trade Association (EFTA) and the United Nations Conference on Trade and Development (UNCTAD) many international companies specialising in trading, shipping and commodities as well as their finance banks are based in Geneva and the surrounding area.

WISTA Switzerland was founded in Geneva in 2009 and incorporated according to the WISTA International statute in January 2010. The Association is very active in Geneva with the Board and Members meeting monthly to discuss topics of interest and upcoming WISTA events.